The campaign development began with the creation of our playoff mark. We took inspiration from our status as reigning champions to pair a regal blackletter typeface with a deadpan sans-serif inspired by the Panthers' hard, no-nonsense style of hockey.
In previous years, our pregame tune-in graphics were based off of a single template, resulting in identical graphics for every game. We decided to have a little fun this year, and set out to create unique tune-ins for every game to really flex our Reign Red look. Above is a collection of every single tune-in created during the playoffs.
